Melford McRae – Creative Director
Melford McRae is a multidisciplinary Creative Director, with over 25 years of experience working with global brands. A native of New York and raised in Brooklyn, he quickly learned what it took to stand out. After four years of service in the Air Force in Mountain Home, Idaho, Melford went back home and attended NYU where he studied Film Production with a concentration in Video Editing. Subsequently, Melford began working at TBWA Chiat/Day, as an assistant editor. Where he worked on hundreds of commercials for brands such as BMW, United Airlines, Apple, Verizon, and Absolut.
In the space of 14 years, Melford was recruited to Fallon, LOWE, and Bozell as an editor. His passion for music created an opportunity to start working in the music industry transitioning him to Los Angeles. Melford began cutting music videos under his production company, 24 to 30, where he cut over 80 music videos, with talents including Kanye West, NeYo, Lil Jon, Dj Khaled at various boutique post houses in Venice Beach, California.
Melford quickly rose to prominence creating groundbreaking work for networks such as ABC, BET, MTV, Disney XD, and Fox Sports. Earning several video music awards from MTV and Source Magazine, he also holds 6 Gold, 1 Silver Promax Awards for his broadcast work, and a BAFTA nomination for best short film. Currently, Melford is the founder of certified Veteran-Owned Small Business, M13 Creative Media, CMO of the award-winning LT Printing & Promotion, and sits on the Board for Cascade BMA.