Networking and Relationship Development

Networking and Relationship Development

Where did the term “networking” originate?  How did it evolve into a socially understood term? The computer definition is “Linking of computers to allow them to operate interactively”. The social definition is “The action or process of interacting with others to exchange information and develop professional or social contacts”. The term “networking” in today’s social environment is people meeting at...

When is it time to rebrand?

When is it time to rebrand?

WHEN IS IT TIME TO REBRAND? Many entrepreneurs believe that a brand is nothing but the company’s name and logo. Well, that’s not entirely true! A brand is a lot more than that: it’s a business’s identity. It’s not surprising that it’s essential for the growth of a business as it leaves a lasting first impression on consumers. But what...